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Optimum Window is the country's largest and most diversified manufacturer of fire-rated windows and doors. Optimum began life as a local New York-based firm, but has experienced steady growth, especially in the fire-rated market, to the point where it's now the dominant player within that market segment.
For a number of years they had been operating with a tired logo and a circa 1990s website, which included mismatched design templates and navigational structures, pages which lead nowhere, and limited ability to display information about products other than through PDF downloads. Their corporate materials similarly reflected more of a small business aesthetic than that of an industry player.