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Dynamic sites contain Content Management Systems, which allow users to manage all text and images on the site, and to add new sub-sections and pages without requiring any programming skills. Clear Light specializes in custom dynamic websites for all business purposes, from Ecommerce stores to Corporate flagship sites, to all-Flash multimedia and promotional sites.
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Clear Light designs and builds custom Flash websites with all the advantages of this smooth and seamless medium, plus the same robust content management system of its HTML -based sitse, enabling you to have complete control over site content and add multiple pages without the need for any programming expertise.
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Flash websites display seamless motion graphics and provide
unique and attractive transitions, rollovers and display of content and
images. They can also display non-standard font types to provide a more elegant or edgy look. There disadvantage is that it's difficult to perform Search Engine Optimization for them. Flash-HTML hybrid sites can provided embedded Flash areas while displaying search-able HTML text.
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Most websites are programmed in HTML, with the exception of all-Flash sites. There are many types of HTML sites. The two main categories are so-called "static" sites and "dynamic" sites. Static sites require programming to perform updates and dynamic sites are designed to be administered directly by the client, with no programming required. Clear Light builds state-of-the-art HTML sites of all types.
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Ecommerce websites are of several types. Some contain custom shopping carts created by the developer to meet the specific needs of the client. Others use "off-the-shelf" shopping carts designed to meet the needs of most clients, but which usually have design and functional limitations. The final type relies on third-party Payment-processing vendors such as PayPal. These sites are inexpensive to implement but are subject to design and functional limitations imposed upon them by the third-party vendor. They are useful for marketing events and services, rather then purchase of multiple items. Clear Light creates all types of Ecommerce sites.
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With only a second or two to capture the user, Banner Ads work best through powerful graphics wedded to terse, yet compelling, content. Less is generally more. Best results are obtained when image and text work together seamlessly, speaking with one voice.
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Rich Media emails drive recipients to your website. Compelling images, high design values, and articles of specific interest to your users are key to obtaining click-through to your landing pages. Clear Light approaches email newsletters with the same design values and attention to detail that they use for their web projects.
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Users expect multimedia in your website. The application should be visually attractive, well organized, and easy to use. Clear Light designs and programs all types of multimedia applications, from video/audio showcases and archives to slide shows, virtual tours, Flash and PowerPoint presentations and demos.
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With the advent of social networking and community websites users expect at least some degree of interactivity on your website. Examples include clickable image galleries, mortgage or cost calculators, interactive directories, bulletin boards, interactive forms/feedback/reviews, user profiles, search functions, and interactive demos.Clear Light is able to design and build virtually any type of web-based application.
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Content Management Systems (CMS) are essential components for any
corporate, social networking, multimedia, or ecommerce website whose
content is changed regularly through addition of new pages, images, or
pricing or other information.
We design and build websites with robust CMS tools, capable of adding virtually unlimited new pages, while placing you in firm control of existing site content. We also build custom Directory, Scheduling, Social Networking, and Ecommerce applications, all of which can be integrated with your Networks, POS and Inventory systems.
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Clear Light specializes in fully dynamic Flash applications and also creates Interactive applications which permit the user to author content, upload video and images, create blogs, chat, and create Evite and Event Promotion Sites.
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Clear light is able to create a wide variety of web-based applications which fit your individual needs. Examples of web applications include multimedia and news applications and archives, chat rooms and BBS, budget, cost, mortgage calculation applications, interactive calendars and directories, and profile, account, search, and logon applications.
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Brochures communicate the essence of your business--who you are/what you do. A good design firm takes the time to understand its clients corporate culture and industry, and develops a simple yet powerful look and feel that defines them most favorably to their target market. Clear Light has developed brochures for small businesses and huge multinationals.
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In order to motivate people whose natural inclination is to ignore your images or concepts should be as interesting as whatever they're reading. Clear Light develops Ad campaigns which identify and target the desire state of the reader, and, builds upon that initial contact with each succeeding iteration.
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Illustrations, graphics, and icons infuse your print or digital communication with a unique cultural and contextual overlay which should resonate with your target market.
Clear Light renders graphics, which directly address the desire states of your readers/viewers while embodying your corporate culture.
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Book covers target the desire states of prospective readers. For a well-written book addressing a suitably popular topic, a good cover increases browsing time and ultimately... sales, through a single compelling image or design which expresses the book's content or story line or main character(s). Clear Light creates cover and interior book and manual design.
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A marketing campaign should unfold organically and proactively, building on each preceding piece. It speaks to different desire states but does so with one strong and clear voice.
Clear Light designs a wide variety of print pieces, from Sales Sheets and Sample cards, to Postcards, Posters, and One-of-a-kind presentations.
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Take a raw loft space and, using only one's imagination, turn it into a happening party place. Clear Light has transformed "Rockefeller Center", "The Four Seasons", a Chelsea warehouse, and places that exist only in the mind's eye into stores, shows, and media events. We create original renderings and also provide image correction/enhancement services.
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Professionally designed corporate stationery seamlessly integrates and reinforces your company's branding while providing ample space for your communications. Clear Light provides a wide variety of stationery design choices which add value to your corporate communications without overwhelming them.
In the beginning.....there is your identity; your
essence, your corporate soul. It's how you are and will always be
known. Someone who's never eaten at McDonald's will still know the brand. Naturally, you want to develop yours
very carefully. Knowing the context within which your company operates, your corporate culture, and target market are essential for creating appropriate, effective, and long-lived branding.
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Products are always associated with specific desire states. Its packaging should should make the purchaser feel that, in selecting your product, they are choosing a something that is both unique and dynamic within a particular industry yet characteristic of it as well. The exception is where one seeks to carve out one's own niche through re-positioning of the product as something new or different---e.g. Method.
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DVD/CD artwork for software and similar products imbues it with a mix of strong corporate branding, and clear and concise information as to its nature. Music cover art demands a far more conceptual approach where the focus is on the ideas contained therein, or needs to present the artist(s) in a way which fulfills the desire states of its fans.
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Product display contextualizes the product for its potential purchasers, so it's very important to know your target market and create something which reflects their style preferences. Display should leverage the underlying product and packaging design. At its best the two are blended seamlessly.
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Trade shows provide an opportunity to virtually scream who you are to a "captive audience" for a good 5-10 seconds or so. An effective Trade Show booth skillfully integrates branding and message, through arresting visuals and simple yet informative text bullets, and avoids the trap of trying to say too much or conveying multiple messages.
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